Storyteller · Strategist · Builder

Stories that build community.

Machere J Media helps schools, brands, creators and nonprofits tell their story, grow their audience and bring their community together.

Machere Johnston wearing glasses and a red blouse, working behind her laptop outdoors
500K+

TikTok followers built for a toy brand in 90 days

7.9M+

views for a creator client

500+

participants at PD events with $50K+ budgets

20+

years across journalism, PR and education

Who I work with

01

Schools & Districts

02

Nonprofits & Community Orgs

03

Brands & Businesses

04

Creators & Students

What I do

Professional Development

Planning, curating and executing PD experiences with $50K+ budgets and 500+ participants.

Education Program Planning

Designing and implementing programs, curriculum and enrichment from first idea to launch.

Community & Events

Engagement strategy, trainings and events that bring people in and keep them.

Content & Social Strategy

LinkedIn, TikTok and Instagram plans, carousels and captions that sound like you.

Copywriting

Web copy, emails, newsletters, scripts and campaigns with a warm, human voice.

PR & Messaging

Brand messaging and press pitches that turn your work into a story people share.

Creator & Talent Management

Growth strategy, brand pitches, partnerships and media bookings for creators.

Essay & Application Coaching

College essays and personal statements, drawn out in your own voice.

How it works

1

Free discovery call

We talk big dreams and real goals.

2

Custom plan

I map out the game plan, step by step.

3

Launch

We make it happen, together.

Work I'm proud of

500K+

Popular Doll Company

Built the TikTok brand to 500K+ followers with 400% engagement growth in 90 days.

7.9M+

Creator management

Grew a creator to 638K+ followers and 7.9M+ views, landed partnerships with national brands, and booked her on a nationally syndicated TV show.

500+

Professional development

Curated and ran training for 500+ educators with $50K+ budgets.

Kind words

“
Machere took what we were trying to say and made it impossible to ignore. Same mission, way louder voice — and people finally started listening.
DavidStreetWorks LLC
“
She gets people. Every event, every message, every detail felt personal — guests left feeling like they were part of something, not just attendees.
Auntie B StayCommunity & Events
“
Our program had heart but no plan. Machere built us a story, a strategy and a rollout that made families excited to show up and stay.
Beat BoticsEducation Program Planning
Machere Johnston smiling in a red blouse, seated on a concrete ledge with one foot extended

Hi, I'm Machere.

I've spent 20+ years telling stories for a living, in newsrooms, PR, school communications, esports and education programs. Wherever I go, I end up doing the same thing: bringing people together and helping them be seen. I hold an M.A. in New Media Journalism from Full Sail University and a B.A. in Public Relations from Saint Augustine's University, and I'm finishing my MBA in Marketing. Proud member of NABJ and PRSA. Based in the DC area.

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Hands writing in an open notebook with a pen, beside a laptop on a bright desk

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Let's build something.

Tell me what you're dreaming up. I'll get back to you within two business days.

machere@macherejmedia.netA creative team laughing and collaborating around a table covered in sketches and sticky notes